Pay-Per-Click (PPC) Marketing

Pay-per-click marketing, also known as cost-per-click (CPC) marketing, is recommended for driving immediate online exposure and driving targeted traffic to your website.
Our process for PPC marketing services:

• Key phrase research - Developing a list of keywords based on search volume, competitiveness and relevance to your business and products or services
• Competitive analysis - An in-depth look into where your competitors are placed in the sponsored listings and throughout the various paid serach marketing platforms
• Budgets - Work with you to develop a PPC marketing budget that fits your business needs
• Targeting - Determine your target geographic and demographic audience

Why Pay-Per-Click Marketing?

PPC marketing is a great marketing medium for advertisers looking to:

• Increase presence on search engines
• Drive more traffic to your website
• Raise awareness about new products and services
• Strengthen your company's branding
• Get the most return from your advertising budget

PPC Platforms

We currently offer PPC marketing services on the following platforms:

• Google AdWords
• Facebook Ads
• Microsoft (Bing) adCenter

Google Adwords

AdWords enables you to create online advertisements and show them on Google and across a huge network of partner websites. Advertising with AdWords allows you to reach new customers at the precise moment when they are searching for your type of products and services. You only pay when someone clicks on your ad, and you control how much you spend on each click, your daily budget, and where your ads appear. AdWords accounts also include graphs and performance data so you can track what's working and edit your ads accordingly.

Facebook Advertising

With over 500 million active users, Facebook has a huge marketing potential. There are a number of ways to reach people on Facebook, one of which is direct ads.

Facebook ads contain a combination of text and images, which appear on the right hand side of the Facebook site. These ads can be directed specifically towards your target market using demographics like age, gender, geographic location, education level, workplace, and interests. Send people directly to your website or to your Facebook Business Page.

Microsoft (Bing) adCenter

If you're looking for even more exposure online, get up and running on Microsoft's advertising platfrom, adCenter. adCenter is similar to Google AdWords in that your ads are targeted towards people who are searching specific keywords and phrases, except that adCenter lets you place your ads on both Bing and Yahoo.
The Yahoo! and Microsoft Search Alliance

Starting September 2010, Microsoft will be powering both the organic and paid search results on Yahoo and Bing. The initial rollout of this partnership includes all English language results in the US and Canada.

What does this mean for advertisers? You can now manage your PPC marketing campaigns from one account, using Microsoft adCenter.